本書是為高職院校電子商務專業英語課程編寫的教材。本書針對電子商務專業畢業生就業崗位的需要，以“任務驅動”式學習情境為主題，融會貫通了在電子商務活動中可能用到的實用英語知識，能夠培養學生掌握一定的專業英語知識和聽、說、讀、寫技能，使學生在未來的工作中能夠學以致用。
本書設置了7個學習情境：電子商務介紹、電子支付、網絡營銷、電子商務物流、電子商務安全、電子商務網站和移動電子商務，基本涵蓋了電子商務的主要領域。本書選材新穎，在每個學習情境中都安排了具有專業代表性的文章，不僅內容豐富，而且難度適中，具有很好的可讀性。為了配合文章的學習，編者還安排了相關內容的聽說實訓、寫作實訓和語法實訓，以此提高學生的專業英語水平。
本書內容緊湊、實用性強，既可作為高職高專、成人高等教育院校電子商務、計算機、經濟管理及相關專業的教材，也可作為廣大英語愛好者自學的入門教材，還可以作為企業電子商務英語崗位的培訓教材。
適讀人群 ：本書內容緊湊、實用性強，既可作為高職高專、成人高等教育院校電子商務、計算機、經濟管理及相關專業的教材，也可作為廣大英語愛好者自學的入門教材，還可以作為企業電子商務英語崗位的培訓教材。
前言
Learning Scenario 1 Introduction to E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A The History of Electronic Commerce
Text B Types of Electronic Commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 2 Electronic Payment
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Internet Banking
Text B Electronic Payment
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 3 Electronic Marketing
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Launch an E-marketing Campaign
Text B Internet Advertising
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 4 E-commerce Logistics
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Solve the Obstacle for E-commerce Logistics
Text B Electronic Supply Chain Management
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 5 E-commerce Security
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Security Threats
Text B E-commerce Security Technologies
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 6 E-commerce Website
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Make a Plan for an E-commerce Website
Text B Build an E-commerce Website
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 7 Mobile E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Goes Mobile
Text B Development and Applications of Mobile E-commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
附錄
附錄A 詞匯總表
附錄B 參考譯文
附錄C 參考答案
參考文獻
新書資訊