本書系統(tǒng)地介紹了外貿(mào)業(yè)務(wù)中英語常用文體寫作的基本知識，包括各類商務(wù)信函、傳真、電子郵件的格式、擬寫方法和技巧，并按照外貿(mào)業(yè)務(wù)磋商過程中各個(gè)環(huán)節(jié)的順序附有往來函電的大量例文和案例，提供了大量常用語句。本書還介紹了電子商務(wù)的基礎(chǔ)知識和對外經(jīng)濟(jì)貿(mào)易中的常用文體，如意向書、協(xié)議、合同、招標(biāo)通知書、投標(biāo)書、中標(biāo)通知書及廣告等的格式、擬寫方法及語言文字的應(yīng)用，此外，還列舉了外貿(mào)業(yè)務(wù)實(shí)踐中常用的一些單據(jù)和單證實(shí)例。另外，為適應(yīng)近年來跨境電子商務(wù)的迅猛發(fā)展，第3版新增了跨境貿(mào)易的內(nèi)容，使本書更加符合當(dāng)前國際貿(mào)易發(fā)展的需要。
本書共18個(gè)單元，包括商務(wù)英語信函的基本知識、外貿(mào)業(yè)務(wù)關(guān)系的建立、詢價(jià)、報(bào)盤、還盤、交易達(dá)成、付款方式、開證及審證、包裝、運(yùn)輸、保險(xiǎn)、投訴與索賠、代理、貿(mào)易形式、電傳、傳真與E-mail、英文合同及商務(wù)社交信函等。在每一章節(jié)中，適當(dāng)增加跨境電子商務(wù)往來信函或者跨境電子商務(wù)中常用的用語與語句。
本書適用于國際貿(mào)易、市場營銷、電子商務(wù)、商務(wù)英語、企業(yè)管理、經(jīng)濟(jì)貿(mào)易等專業(yè)的學(xué)生，同時(shí)也適用于從事或準(zhǔn)備從事外貿(mào)工作的其他專業(yè)人員。
本書是一本經(jīng)典的外貿(mào)英語函電教材，也是guojiaji雙語教學(xué)示范課程參考教材。根據(jù)《UCP600》和《Incoterms 2010》編寫，附有大量的業(yè)務(wù)信函范本和樣信評述，幫助讀者寫出地道的外貿(mào)業(yè)務(wù)信函，并根據(jù)時(shí)代發(fā)展第3版增加了跨境電商實(shí)務(wù)中的業(yè)務(wù)信函。本書還有配套的學(xué)習(xí)網(wǎng)站可供使用，是一本廣受師生好評的優(yōu)秀教材。
Contents
Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 2
Section Three Structure of Business Letter 7
Section Four Addressing Envelopes 14
Section Five Good Writing Principles 16
Section Six Some Rules of Good Writing 20
Section Seven Useful Words & Expressions 22
Section Eight Useful Sentences 23
Section Nine Exercises 25
Chapter Two Establishing Business Relations 29
Section One Introduction 29
Section Two Specimen Letters 30
Section Three Useful Words & Expressions 43
Section Four Useful Sentences 44
Section Five Exercises 49
Chapter Three Enquiries 52
Section One Introduction 52
Section Two Specimen Letters 53
Section Three Useful Words & Expressions 60
Section Four Useful Sentences 62
Section Five Exercises 66
Chapter Four Offers and Quotations 70
Section One Introduction 70
Section Two Specimen Letters 71
Section Three Useful Words & Expressions 79
Section Four Useful Sentences 80
Section Five Exercises 84
Chapter Five Counter-offers 87
Section One Introduction 87
Section Two Specimen Letters 87
Section Three Useful Words & Expressions 94
Section Four Useful Sentences 96
Section Five Exercises 99
Chapter Six Conclusion of Business 105
Section One Introduction 105
Section Two Specimen Letters 106
Section Three Useful Words & Expressions 112
Section Four Useful Sentences 113
Section Five Exercises 118
Chapter Seven Terms of Payment 121
Section One Introduction 121
Section Two Specimen Letters 123
Section Three Useful Words & Expressions 130
Section Four Useful Sentences 134
Section Five Exercises 138
Chapter Eight Establishment of L/C and Amendment 143
Section One Introduction 143
Section Two Specimen Letters 145
Section Three Useful Words & Expressions 150
Section Four Useful Sentences 165
Section Five Exercises 170
Chapter Nine Packing 181
Section One Introduction 181
Section Two Specimen Letters 182
Section Three Useful Words & Expressions 189
Section Four Useful Sentences 192
Section Five Exercises 196
Chapter Ten Shipping Marks and Shipment 200
Section One Introduction 200
Section Two Specimen Letters 201
Section Three Useful Words & Expressions 209
Section Four Useful Sentences 212
Section Five Exercises 216
Chapter Eleven Insurance 221
Section One Introduction 221
Section Two Specimen Letters 221
Section Three Useful Words & Expressions 227
Section Four Useful Sentences 229
Section Five Exercises 232
Chapter Twelve Complaints and Claims 237
Section One Introduction 237
Section Two Specimen Letters 237
Section Three Useful Words & Expressions 244
Section Four Useful Sentences 245
Section Five Exercises 250
Chapter Thirteen Agency 253
Section One Introduction 253
Section Two Specimen Letters 253
Section Three Useful Words & Expressions 259
Section Four Useful Sentences 261
Section Five Exercises 265
Chapter Fourteen Trade Forms 269
Section One Introduction 269
Section Two Specimen Letters 269
Section Three Useful Words & Expressions 277
Section Four Useful Sentences 280
Section Five Exercises 283
Chapter Fifteen Job-Application Writing in English 288
Section One Introduction 288
Section Two Cover Letter 295
Section Three Specimen Letters of Application Letter 296
Section Four Useful Words & Expressions 299
Section Five Useful Sentences 301
Section Six Exercise 305
Chapter Sixteen International Business Contracts 308
Section One Basic Concept of Contracts 308
Section Two Main Features of International Business Contracts 309
Section Three Categories of International Business Contracts 310
Section Four Language Features in the Contracts 311
Section Five Sample Contracts 313
Section Six Useful Words & Expressions 318
Section Seven Useful Sentences 321
Section Eight Exercises 325
Chapter Seventeen Telex, Fax and E-mail 332
Section One Telex 332
Section Two Business Fax 334
Section Three E-mail 337
Section Four Useful Words & Expressions 338
Section Five Useful Sentences 340
Section Six Exercise 343
Chapter Eighteen Other Letter Writing 346
Section One Invitation 346
Section Two Introduction 350
Section Three Letters of Appointment 351
Section Four Letters of Thanks 352
Section Five Letters of Congratulations 353
Section Six Letters of Reservation 354
Section Seven Notice and Announcement 354
Section Eight Interoffice Menos 355
Section Nine Business Reports 356
Section Ten Agenda and Resolutions 358
Section Eleven Letter of Notes 359
Section Twelve Exercises 360
Appendix 1 國家和地區(qū)分類術(shù)語 361
Appendix 2 重要傳統(tǒng)節(jié)慶 364
參考文獻(xiàn) 366
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