《酒店商務英語》是一本針對高校酒店管理專業學生及相應水平的商務工作者與英語愛好者而編寫的基礎課系列教材之一。《酒店商務英語》突破了傳統的教材模式，綜合考慮了高校酒店管理專業學生的特點，以現代商務英語教育對酒店管理實踐的意義和功能為依托，力求以人為本，以任務為路徑，以交際為目的，把酒店商務知識的傳授和英語技能的培養有機地結合起來。《酒店商務英語》以循序漸進的方式，通過內容豐富、專業面廣、難度適宜、饒有趣味的酒店商務材料，幫助學生了解酒店商務英語獨特的語言現象和文體風格，促使學生積極參與商務應用文閱讀、商務英語寫作等實踐活動，切實掌握英語語言的基本技能，旨在幫助學生掌握專業基礎知識，培養新的思維方式，拓寬視野，了解酒店商務新動向，獲取新認識。
Unit 1 International Hotel Business
TEXT A World Travel & Tourism Council
TEXT B The American Hotel & Lodging Association
Unit 2 Multinational Hotel Corporation
TEXT A Cultural Differences In International Hotel Development
TEXT B Marriott Create the World' s Largest Hotel Company
Unit 3 Ethics and Corporate Social Responsibility
TEXT A Does Corporate Social Responsibility Increase Profits?
TEXT B Greening Up the Hotel Industry
Unit4 Brand Management
TEXT A How Technology is Impacting Hotel Brand Management?
TEXT B Business Impact of Social Media
Unit 5 Hotel．Finance
TEXT A Application of Management Accounting In the Hotel Industry
TEXT B Change Revenue Recognition for Certain Franchise Fees
Unit 6 Hotel Leadership
TEXT A Women Gaining Leadership Roles
TEXT B The effect of spiritual leadership
Unit 7 Hospitality Real Estate
TEXT A Value Place inks deal to develop 25 hotels in Washington
TEXT B Ashford hospitality trust & prime Inc
Unit 8 Hotel Human Resource Management
TEXT A The Employee Free Choice Act
TEXT B Human resource management in the hotel industry
Unit 9 Hotel Sale & Marketing
TEXT A How Hospitality Brands Can Stay Competitive ?
TEXT B Why targeted marketing is critical for hospitality
Unit 10 Hotel Logistics
TEXT A What is Hotel Logistics?
TEXT B Hospitality Logistics： Benefits to Streamline Renovations
Unit 11 Hotel E-commerce
TEXT A E-commerce： a Kind of New Commercial Tool
TEXT B How has technology grown in the hospitality market?
Unit 12 Hotel Outsourcing & Procurements
TEXT A Outsourcing services in hotel industry
TEXT B Choice Hotels leverages in-house e-procurement tool
Unit 13 Hotel Marketing Research
TEXT A Information retrieval and research methods
TEXT B You Get What You Create - Accountability
Unit 14 Hotel Business Communication
TEXT A The skills of business communication
TEXT B Global Conversations with Enterpreneurs
Unit 15 Hotel Distribution
TEXT A Cost of distribution out of control or a real expense
TEXT B The Usage of E-distribution in the Hospitality Industry
Unit 16 How to Make the Service Well
TEXT A Take the Service Elevator to The Top Floor
TEXT B How to make the hotel service well
課后習題答案
《酒店商務英語》：
And we saw that in our returns that our shareholder returns during the time period that we were buying back stock underperformed our peers. So we stopped buying back stock, we doubled the common dividend. We have had great performance out of our properties. We recently did a convertible preferred capital raise where we were able to acquire a high quality hotel, the Barcelona Resort in Napa Valley that is a great asset.And the market just kind ofyawned at each of those strategies.
So that led us to the view that we needed to do something a little more - or take that to the next level of announcing an engagement with an advisor to explore strategic alternatives. So that is where we are. The management team owns a lot of stock in all of our platforms, both Trust and Prime, and we want to do what is best for shareholders.So we are right at the early stages of that process with the Prime platform.
And then back to the select service for a second. I suspect we will look to do something similar to what we are doing right now. Because what we are doing now allows us to get the size benefit of hopefully getting a cap great premium for the size.And it is a pretty efficient - efficient way to do it. So we are going to take a little bit more of an opportunistic approach to it. But I would suspect it will be similar to what we are doing now.
So the selection process - this first that we is selling is mostly brand managed hotels. And from that perspective we feel like we have gotten a lot of the value add opportunities that we can find out of those hotels.
And so, there is also a point in the cycle where when you are selling assets that are encumbered by brand management buyers might not ding you as much as they'otherwise might at different points in the cycle. And we feel like we are kind of in one of those points in the cycle where really there is a lot of capital chasing hotel assets. And that we feel like we can get the best premium and the best value for those assets right now.
So this first tranche.is mostly brand managed hotels, there are a few others that are other managed —— Remington manages a couple or a few and Interstate manages a couple. But that is the main factor that went into it.
There are some other assets that we have recently acquired that are select assets because at the time that we were in that - thinking that we were going to kind of incubate a select strategy we went ahead and bought some select service hotels that we felt like we could create value to. So those aren't included in this initial batch and those are ones that we feel like we can still add some value to.
Honestly there is probably five to seven that we would consider long-term holds that are assets that are more in urban locations. They might be - they might have a flag that is considered a select service fiag, but they operate more like full-service hotels and are able to get a RevPAR that is more similar to a full-service hotel. So it is hard to put a timeframe on it. But this first batch we are out in the market right now and I expect it to take a few months.
I think one of the things that we are seeing right now in the market is a big disconnect between private market values and public market values. And I think it has been a little exacerbated for our REITs, but you have seen that across the REIT-the hotel REIT space.
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