本書是戰略管理領域的經典著作,內容全面,涵蓋了市場上戰略管理相關教材的主要內容,具有很強的應用導向,向讀者展示了大量關于戰略管理的最新思想、技術、工具及應用。本書既包括經典理論,又涵蓋了最新的研究成果。傳統的經典理論提供了戰略管理的基礎,最新的研究成果則揭示了在復雜的全球化商業環境中,應如何有效地運用戰略管理過程。全書在理論闡述與實踐研究方面做到了完美平衡,通過大量企業案例,幫助讀者更好地理解組織為了實現愿景和使命以及超越競爭對手而采取的不同類型的戰略。
邁克爾·希特(Michael A. Hitt) 得克薩斯農工大學杰出教授,美國管理學會和美國戰略管理協會前主席。與人合著/合編27部著作,發表了200多篇學術文章。2014年和2015年被評為“湯森路透高被引學者”,還被評為“全球*具影響力科學家”。
在許多期刊的編審委員會任職,包括Academy of Management Journal,Strategic Entrepreneurship Journal等。曾榮獲歐文杰出教育家獎和美國管理學會杰出服務獎等。
劉 剛,中國人民大學商學院教授、博士生導師,企業管理系主任,兼任中國企業管理研究會常務副理事長。出版各類著作50余部,在國內外核心期刊發表學術論文近60篇,在暢銷財經類報刊發表專欄文章150余篇。主持國家社科基金重點項目等國家及省部級課題7項,主持企事業單位委托課題20余項。獲4項省部級獎勵,2次被評為中國人民大學年度“十大教學標兵”,著作獲第四屆蔣一葦企業改革與發展學術基金獎。
With each new edition, we work hard to achieve the goal of maintaining the standard that we established for presenting strategic management knowledge in a readable style. To prepare for each new edition, we carefully study the most recent academic research to ensure that the content about strategic management that we present to you is up to date and accurate. In addition, we continuously read articles appearing in many different and widely read business publications (e.g., Wall Street Journal, Bloomberg Businessweek, Fortune, Financial Times, Fast Company, and Forbes, to name a few). We also study postings through social media (such as blogs) given their increasing use as channels of information distribution. By studying a wide array of sources, we are able to identify valuable examples of how companies are using (or not using) the strategic management process. Though many of the hundreds of companies that we discuss in the book will be quite familiar, some will likely be new to you. One reason for this is that we use examples of companies from around the world to demonstrate the globalized nature of business operations. To maximize your opportunities to learn as you read and think about how actual companies use strategic management tools, techniques, and concepts (based on the most current research), we emphasize a lively and user-friendly writing style. To facilitate learning, we use an Analysis-Strategy-Performance framework that is explained in Chapter 1 and referenced throughout the book.
Part 1: Strategic Management Inputs
1. Strategic Management and Strategic Competitiveness
2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages
Part 2: Strategic Actions: Strategy Formulation
4. Business-Level Strategy
5. Competitive Rivalry and Competitive Dynamics
6. Corporate-Level Strategy
7. Merger and Acquisition Strategies
8. International Strategy
9. Cooperative Strategy
Part 3: Strategic Actions: Strategy Implementation
10. Corporate Governance
11. Organizational Structure and Controls
12. Strategic Leadership
13. Strategic Entrepreneurship
Part 4: Case Studies