組織使用數據識別問題或機會，領導者依賴數據做出決策。對于當今的領導者而言，必須掌握的基本技能是能夠將數據整理成包含明確建議并激勵其他人采取行動的故事。作者和她的團隊搜集了在技術、金融、醫療保健和消費產品領域的客戶的數千張數據幻燈片，以解碼如何進行數據溝通。本書將數據轉換為結合了語言、數字和圖形功能的敘述，以在組織內部和外部都產生結果的方式來交流數據，幫助組織更快地做出決策，并激發人們采取行動。
南希·杜阿爾特（Nancy Duarte），著名溝通專家，《哈佛商業評論》撰稿人。作為溝通專家，南希破解了將故事模式有效地整合到業務溝通中的代碼。她曾在多家《財富》 500強公司及多次會議上發表演講。她的TEDx演講視頻點擊率超過200萬次。她創辦的公司Duarte Inc.在商業和文化領域頗具影響力，是視覺呈現方面的全球領導者。
王菲菲，英語愛好者，翻譯多本書籍，翻譯書籍主要集中于經濟管理、領導力、人力資源、視覺呈現、組織發展等領域。
目? 錄
引? 言
了解故事背后的科學原理 ····························································2
將數據轉變為故事 ·····································································4
溝通數據來進行領導 ··································································6
在提升溝通能力上投入時間 ·························································8
擁抱故事的力量 ·····································································.10
第 1 部分? 溝通數據
01 成為數據的溝通者
對提升數據溝通能力進行投資 ···················································.16
通過講故事來闡釋數據 ····························································.18
成為故事中導師一樣的人 ·························································.20
用數據解決問題并發現機遇 ······················································.22
進入創造性思維模式 ·······························································.24
培養你的直覺 ········································································.26
02 與決策者溝通數據
了解你的決策者 ·····································································.30
高管太忙，請尊重他們的時間 ···················································.32
了解高管的關注點 ··································································.34
了解高管偏好的溝通方式 ·························································.36
針對提問和打斷做好準備 ·························································.38
第 2 部分? 厘清故事結構
03 構建數據觀點
構建你的數據觀點 ··································································.44
了解大品牌如何使用數據進行溝通 ·············································.46
為數據觀點選擇最有效的動詞 ···················································.48
破譯績效動詞和過程動詞 ·························································.50
用最佳戰略視野打造行動計劃 ···················································.52
04 將執行摘要構建成一個數據故事
利用故事的三幕式結構 ····························································.56
用三幕式結構寫一份執行摘要 ···················································.58
在艱辛歷程中尋求改變 ····························································.60
將數據觀點作為第三幕 ····························································.62
05 通過結構性分析來制訂行動計劃
將議論文寫作與說服性寫作融為一體 ··········································.66
繪制樹狀結構圖 ·····································································.68
定義行動來支持數據故事 ·························································.70
讓解釋原因成為提供建議的動力 ················································.72
扮演自己觀點的懷疑者和反對者 ················································.74
在建議中包含假設“如果……那么這是真的”································.76
回顧樹狀結構圖的組成部分 ······················································.78
第 3 部分? 清晰展示圖表和幻燈片
06 選擇圖表，撰寫論述
選擇每個人都可以看懂的圖表 ···················································.84
將圖表標題寫清楚 ··································································.86
撰寫描述性論述 ·····································································.88
用形容詞來論述條形圖 ····························································.90
用形容詞來論述圓環圖 ····························································.92
用動詞來論述折線圖 ·······························································.94
07 將注解添加到圖表上
將注解視圖添加到圖表上 ·························································.98
放大數據點 ···········································································100
在數據點中添加數學操作 ·························································102
讓見解顯而易見 ·····································································104
08 創建可供瀏覽的幻燈片集
將建議書打造成幻燈片集 ·························································108
將幻燈片集看作一本視覺書 ······················································110
編排內容時增強可讀性 ····························································112
用非標準格式來強調內容 ·························································114
強調必讀的文字 ·····································································116
對樹狀結構圖的回顧分析 ·························································118
將幻燈片集視作一份樹狀結構圖 ················································120
第 4 部分? 讓數據令人難忘
09 將數據與人們熟悉的事物進行對比
將數據與人們熟悉的事物相聯系 ················································126
促使人們更直觀地感知數據 ······················································128
將數據與易于理解的尺寸聯系在一起 ··········································130
將數據與易于理解的時間聯系在一起 ··········································132
將數據與易于理解的物體相比較 ················································134
表達你對數據的感受 ·······························································136
10 將數據擬人化
數據故事中的英雄和反派 ·························································140
了解數據故事中的沖突 ····························································142
解決數據中的沖突 ··································································144
與角色對話 ···········································································146
分享情境，為數據增添意義 ······················································148
用數據拯救生命 ·····································································150
11 數據故事
利用時間緯度來呈現數據 ·························································158
揭示隱藏的數據 ·····································································160
用一條情感弧線來講述故事 ······················································166
用數據來證實故事的情感弧線 ·················································.170
按灰姑娘式弧線來反轉結局 ····················································.174
用數據講述有關“水”的慈善故事 ···········································.176
附? 錄
推進敘述 ············································································.185
運用一頁樹狀結構圖來加速決策 ··············································.187
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