《汽車英語/“十二五”職業(yè)教育國家規(guī)劃教材》以汽車商務(wù)活動為背景,以汽車英語應(yīng)用為主線,內(nèi)容涉及汽車商務(wù)工作中的汽車歷史、汽車構(gòu)造、汽車商務(wù)禮儀、汽車銷售、二手車買賣、汽車商務(wù)談判、汽車保險(xiǎn)、汽車銷售合同八個方面。通過《汽車英語/“十二五”職業(yè)教育國家規(guī)劃教材》學(xué)習(xí),學(xué)生初步全面接觸汽車商務(wù)實(shí)踐活動,并獲得將英語技能運(yùn)用到汽車商務(wù)實(shí)踐中的直接經(jīng)驗(yàn),為學(xué)生將來從事汽車營銷、商務(wù)洽談等專業(yè)工作打下必要的基礎(chǔ)。
全書共八個單元,每個單元圍繞一個汽車商務(wù)主題展開。每個單元分為六個部分。
Unit 1 Do You Know Automotive History?
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers Unit 1 Do You Know Automotive History?
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers
Unit 5 How to Buy a Used Car?
Reading One Guide for Buying a Used Car
Reading Two Buying a Used Car
Unit 6 How to Negotiate Automotive Business with Clients?
Reading One How to Get a Good Deal on Your Trade-In Car
Reading Two How to Bargain for the Car at the Dealership
Unit 7 Do You Know Automobile Insurance?
Reading One How Car Insurance Works
Reading Two What Determines the Price of My Auto Insurance Policy?
Unit 8 How to Fill in Automotive Contracts?
Reading One Contract ofVehicle Purchase and Sales
Reading Two Personal Private Car Loan
Glossary
Achievement Test and Keys
References