本教程共5章，共有27個單元，每個單元由四個部分組成，分別從技能、內(nèi)容解釋、范例和練習上滿足了學生的學習要求，充分體現(xiàn)了當代高職高專的商務英語教材的實用性及獨創(chuàng)性。
Chapter 1 Commercial Communication
Unit 1 Business Reception and Introduction
1.1 Skills
l.2 What's the business reception and introduction?
1.3 Example: An Airport Welcome Situation
1.4 Exercises
Unit 2 Introduction of Company and Product ( I )
2.1 Skills
2.2 How to introduce company?
2.3 Example : ABC Company
2.4 Exercises
Unit 3 Introduction of Company and Product ( II )
3.1 Skills
3.2 What is a successful attractive introduction of product?
3.3 Example
3.4 Exercises
Unit 4 Telephone Communications
4.1 Skills
4.2 How to deal with telephone communications in terms of telephone skills?
4.3 Example
4.4 Exercises
Unit 5 Eating: Typical Chinese Food
5.1 Skills
5.2 How to invite our customers?
5.3 Example
5.4 Exercises
Unit 6 Making Business Arrangements
6.1 Skills
6.2 How to make business arrangements for our customers?
6.3 Example
6.4 Exercises
Unit 7 Meeting ( I )
7.1 Skills
7.2 How to deal with the meeting?
7.3 Example
7.4 Exercises
Unit 8 Meeting ( II )
8.1 Skills
8.2 How to close the meeting successfully?
8.3 Example
8.4 Exercises
Chapter 2 Business Writing
Unit 9 Essential of Business Letter Writing
9.1 Skills
9.2 The contents of the business letter
9.3 Example
9.4 Exercises
Unit 10 Telecommunication
10.1 Skills
10.2 The introduction of some forms of telecommunication
10.3 Example
10.4 Exercises
Unit 11 E-mail
11.1 Skills
11.2 What is E-mail?
11.3 Example
11.4 Exercises
Chapter 3 Commercial Information
Unit 12 Commercial Information General
12.1 Skills
12.2 Commercial information general
12.3 Examples
12.4 Exercises
Unit 13 Business Information Collecting (I)
13.1 Skills
13.2 Approaches to business information
13.3 Example
13.4 Exercises
Unit 14 Business Information Collecting (11)
14.1 Skills
14.2 The strategies of information collecting
14.3 Example
14.4 Exercises
Unit 15 The Processing of Commercial Information
15.1 Skills
15.2 The processing of commercial information
15.3 Example
15.4 Exercises
Unit 16 The Transmitting of Commercial Information
16.1 Skills
16.2 The transmitting of commercial information
16.3 Example
16.4 Exercises
Chapter 4 Marketing
Unit 17 An Overview of Marketing
17.1 Skills
17.2 What is marketing?
17.3 Examples
17.4 Exercises
Unit 18 Marketing Research
18.1 Skills
18.2 What's the marketing research?
18.3 Example
18.4 Exercises
Unit 19 Brand and Price
19.1 Skills
19.2 Brand and price
19.3 Examples
19.4 Exercises
Unit 20 Marketing Channels (Place)
20.1 Skills
20.2 What is marketing channels?
20.3 Example
20.4 Exercises
Unit 21 Promotion and Advertising
21.1 Skills
21.2 Promotion and advertising
21.3 Examples of ads
21.4 Exercises
Unit 22 Image and Sales Services
22.1 Skills
22.2 Image and sales services
22.3 Examples
22.4 Exercises
Chapter 5 Commercial Contract
Unit 23 Contract General
23.1 Skills
23.2 What is a contract?
23.3 Example
23.4 Exercises
Unit 24 Formation of a Contract
24.1 Skills
24.2 What shall be done before the contract?
24.3 Example
24.4 Exercises
Unit 25 Essentials in Contract Forming
25.1 Skills
25.2 Consideration
25.3 Example
25.4 Exercises
Unit 26 Structure and Formality of a Contract
26.1 Skills
26.2 Structure and formality of a contract
26.3 Example
26.4 Exercises
Unit 27 Settlement and Remedies for the Disputes in
tion to the Contract
27.1 Skills
27.2 Settlement and remedies
27.3 Example
27.4 Exercises
Appendix 1 A Snapshot of Chinese History
Appendix 2 Reference Books for the Students
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