《商務技能綜合實訓/全國應用型本科商務英語系列規(guī)劃教材》系全國應用型本科商務英語系列規(guī)劃教材。本系列教材面向全國應用型本科院校，以培養(yǎng)學生的商務英語應用能力為目標。教材編排均根據(jù)全國應用型本科院校課程設置而定，適用于應用型本科院校商務英語專業(yè)、財經(jīng)專業(yè)和英語專業(yè)商務／應用／外貿外語方向的學生。
導論實訓準備
Chapter 1 Career & Job Interview
1.Career & Job Interview
2.Simulated Interview
3.Application Letter & Resume
4.Simulated Practice
Chapter 2 Developing International Market
1.Selecting Potential Markets Abroad
2.Trade Fairs
3.ManagementofE-Marketing
4.Choosing Trading Partners
Chapter 3 Establishment of Business Relations
1.Writing Letters on Establishment of Business Relations
2.Business Reception
3.International Business Conference
Chapter 4 Business Negotiation
1.Export Quotation Calculation
2.Business Negotiation
3.Export Counter-bid Calculation
4.Making out Pricelist
5.Proforma Invoice
6.International Business Telephone Call
Chapter 5 Signing Business Contract
1.Export Sales Letter
2.Making out Export Contract
3.Translating Business Contract
Chapter 6 Letter of Credit
1. Issuance of L/C
2.Examination of L/C
3.Amendments to L/C
Chapter 7 Shipment
1.Commercial Invoice
2.Packing List
3.Inspection
4.Chartering a Ship or Booking Shipping Space
5.Declaration
6.Insurance
Chapter 8 Settlement of Exchange
1.Payment Methods
2.Negotiation Documents Under Letter of Credit
3.Payment Instruments-Draft / Bill of Exchange
4.Making out Documents for Settlement
Chapter 9 Issues After Transaction
1.Export Verification
2.Export Tax Repay
3.Delivery
4.Claim
Chapter 10 Comprehensive Practice on International Trade
1.Basic Information
2.Trade and Business Information
3.Trauung of Export Business
4.Training of Import Business
參考文獻
Today， adopting Internet marketing to gain business opportunities has been recognized universally in International trade.This method reduces the cost of dealing， improves the efficiency of transacting， saves the resources of the enterprises， shortens the timely and spacious distances between the producers and customers and becomes the developing trend of international marketing.
Exporting enterprises can issue information of the products and themselves， expand their promotions and attract foreign buyers through establishing their own websites and making web pages.Through automatically delivering e-mails or electronic magazines to the buyers， they can also recommend the information of the latest products to the buyers to make these people keep an eye on them and build up a long-term friendly relationship with them.They can even draw the buyers' attention of accessing their websites or web pages to reach the purpose ofluring the buyers by the means of declaring information or hot topics through BBS， Chatting room and Forum of the websites of various industries and the portal websites.
When carrying out Internet marketing， trading companies should firstly determine their objectives including how to make use oflnternet to undertake these marketing activities.They should also know how to prepare for different kinds of materials， concerning on the comprehensive designing styles of the websites or web pages， the brief introductions of the company， the profiles of the products and the detailed information of the pictures reflecting the products.After collecting the relevant materials， they may ask the professional workers to help making the website or web page with a high quality.As soon as the technical routines are done，they need to proceed to the job of popularization， amplify the frequency of web page's accessing and increase the spreading of the information of the company itself and the products，which is the key factor oflnternet marketing.Finally， they have to use the web pages to keep in touch with the current clients， develop the potential customers and maintain a hospitable relationship to stnve for more orders.
……
新書資訊