《21世紀高等院校旅游專業(yè)規(guī)劃教材:旅游英語視聽說(附光盤)》全面介紹與旅游產業(yè)相關的歷史、旅游類型、吸引物、動機、開發(fā)、規(guī)劃、影響與可持續(xù)性、營銷、溝通、接待業(yè)、休閑管理、運輸、人力資源和文化。全書共17課,每課含A、B、C三部分內容。PART A為視,包含專業(yè)術語及解釋,段落大意領會,段落閱讀理解,旨在從視覺方面對信息進行強化記憶。PART B為聽力訓練,PART C為口語,此外《21世紀高等院校旅游專業(yè)規(guī)劃教材:旅游英語視聽說(附光盤)》若干單元中還增加了視頻,供用書學校根據學生的程度和課時選用。
本配有學生學習課件,可方便學生的自習與復習。與書配套的教參,在編寫時就考慮到方便教師的備課(凡訂購本教材的任課教師與出版社聯系,可免費獲取教參的電子版本。
2004年出版的《旅游英語視聽說》,是根據旅游專業(yè)職業(yè)教育培養(yǎng)目標、遵循語言教學規(guī)律及旅游專業(yè)課程設置的實際,根據各高校旅游專業(yè)英語教材要求,在“21世紀高等教育通用教材編委會”及上海交通大學出版社職教編輯部的精心組織下,全國多所高等院校的學者、教師們通力合作下編寫出版的旅游專業(yè)英語系列之一。
教材遵循專門化用途英語(ESP)的教學規(guī)律,緊密結合旅游服務、旅游管理的實際,突現旅游高職教育的特點,抓住國際旅游業(yè)的發(fā)展趨勢及旅游教育的最新理念,力爭在覆蓋旅游業(yè)務分支行業(yè)的基礎上,用英語講授旅游管理的沿革、基本理論、最新理念、各種管理功能與職能并把管理知識的輸入與英語技能的養(yǎng)成結合起來,把旅游服務英語與旅游管理英語磨合起來。特點是它的高層次性、系統性、應用性。所謂“高層次性”,是指高職旅游英語教學屬于高等教育,因而有別于中專中職的英語教學。它在后者的基礎上,加深、拓寬專業(yè)英語的教學路子,從單純進行操作型服務英語的教學進入復合型英語的教學。“高層次性”的另一個涵義就是這套系列教材起點較高,采用當代國際旅游業(yè)的最新觀念、創(chuàng)新理念,有相當的前瞻性;所謂“系統性”,是指這套系列教材是個有機整體,以《旅游管理綜合英語》為前導,全方位、多角度地涵蓋旅游業(yè)的各主要分支行業(yè),我們稱之為“一冊先行、多冊跟上”,形成群體效應而不搞傳統的“單打一”。本套各種教材互相配合、相輔相成,既有共同目標,又有自身特色。此外,在編寫原則、編寫體例、編寫方法上也博采眾長,將各種行之有效的英語教學流派、教學方式整合于一體,力爭內容新而全、形式多而活;所謂“應用性”或日“職業(yè)性”是指這套旅游英語系列教材決非是普通高校旅游本科專業(yè)英語教材的“壓縮型”產品。
本書《旅游英語視聽說》作為與《旅游管理綜合英語》同步的教材,旨在配合《旅游管理綜合英語》,從視、聽、說三方面來強化學生對旅游業(yè)宏觀知識的了解和認識。本書全面介紹了旅游產業(yè)的方方面面,其中包括旅游業(yè)的歷史、旅游類型、吸引物、動機、開發(fā)、規(guī)劃、影響與可持續(xù)性、營銷、溝通、接待業(yè)、休閑管理、運輸、人力資源和文化。此外,本書還對旅游政策、旅游教育和培訓以及會展管理等幾個旅游管理不可或缺的領域進行了簡要的介紹。它旨在培養(yǎng)學員在旅游管理專業(yè)方面所必要的聽說能力,從而使學員能夠順利地進行有關旅游管理專業(yè)的日常交流活動。
Module One
An Overall Introduction of Tourism
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Two
The Types of Tourism
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Three
Tourism Attractions
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Four
Tourism Motivation
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Five
Tourism Development
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Six
Tourism Impact and Sustainable Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Seven
Tourism Planning
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Eight
Tourism Marketing
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Nine
Tourism Communication
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Ten
Hospitality
PARTA SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Eleven
Recreation Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Twelve
Tourism Transportation
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Thirteen
Human Resources Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Fourteen
Tourism Policies
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Fifteen
Tourism Education and Training
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Sixteen
Convention Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Seventeen
Tourism Culture
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Tourism has become the main foreign sector in Jamaica. It grewsubstantially in the 1980s on the basis of only a small amount ofadditional investment. The main forms of holiday tourism are hotel-based, and much of the hotel capacity is still concentrated in urbanareas. There is a principal port of entry for tourists and virtually allarrive by air.
The growth of tourism has put on a strain on the older urban areasthat still provide a focus for tourism shopping and recreation outsidehotels. Physically, there has been deterioration in roads, pavements,buildings and their surrounds. This is combined with problems ofsecurity and harassment. There is also an increasing problem in urbanservices such as water, cleansing and rubbish collection, partly owningto government expenditure cutbacks and lack of resources to localcouncils.
A privately funded organization called "Jamaica Tourism ActionPlan" has been set up. It acts as a source of pressure on central andlocal government to consider tourism-related issues in the provision ofurban facilities, and in particular the several local areas that rely almostsolely on tourism. It also represents a means of stimulating expenditureindirectly in support of tourism outside the government budget, and istherefore consistent with general budgetary policy.
The main focus of its activities is to rehabilitate tourism-frequentedareas and to preserve tourisms acceptability through these improvements tolocal populations. Both are regarded as essential to maintain the qualityof urban tourism for holiday-makers. Moreover, there is a risk thatbusiness incomes in shops and restaurants will simply decline unlessimprovements in the urban infrastructure are made.