《高職通用英語》是一套專供高職學生使用的英語教材。它是采用2000年出版的《學院英語》開展了兩輪教學實踐的基礎上,結合教育部有關新的考核要求,重新組織素材編寫而成的。
高職的英語教學,更為強調學生獲得運用英語進行工作和日常交流的能力。本書作者在這方面做了積極的嘗試,受到了許多高職院校的肯定和歡迎。高職英語教學的主要特點是強調“能力為本”,加強口語和聽力訓練,努力將聽、說、讀、寫等技能訓練有機結合,避免把整體性很強的語言學習(尤其在基礎階段)人為地分割為互不相干的數門課程。《高職通用英語》在堅持以上特色的基礎上,吸收了教學和學生所提的意見,更為注重基本技能訓練,在選題和編排方面都有提高,擴大了容量,增加了學生練習冊。這套書共有四冊(預備級和一~三冊),本書為預備級,專供入學時英語基礎較差的學生使用。整套書的教學要求貼近高職學生參加的全國高等學校英語應用能力考試水準。
Unit 1Language and Culture
Text A Lealning a Language—Language Leatning among Children
Text B Seeds of the Philippine Culture
Translation Understanding Translation of Business English
Guided Writing Business Communications(1)
Unit 2Marketing Srtategy
Text A The Hallmarks of Familiarity—Brand Marketing
Text B Patience Is a Profit Center—Direct Marketing Strategy
Translation Translating E-mails
Guided Writing Business Communications(2)
Unit 3Cell Phone
Text A Talk to Your Kids about Cell Phone Use
Text B Online Demon-Hunter
Translation Technical words and phrases
Guided Writing Letters of EnquiryUnit 1Language and Culture
Text A Lealning a Language—Language Leatning among Children
Text B Seeds of the Philippine Culture
Translation Understanding Translation of Business English
Guided Writing Business Communications(1)
Unit 2Marketing Srtategy
Text A The Hallmarks of Familiarity—Brand Marketing
Text B Patience Is a Profit Center—Direct Marketing Strategy
Translation Translating E-mails
Guided Writing Business Communications(2)
Unit 3Cell Phone
Text A Talk to Your Kids about Cell Phone Use
Text B Online Demon-Hunter
Translation Technical words and phrases
Guided Writing Letters of Enquiry
Unit 4How to Manage Your Boss
Text A How to Manage Your Boss-Understanding Yourself
Text B Attention,Class!!!6Ways to Be a Smarter Teacher
Translation How to rtanslate polite formual in business letters
Guided Writing Writings of Offer
Unit 5Nature
Text A Globe Drying Up at Fast Pace
Text B Deluged without Warning
Translation Translating international advertisemens(1)
Guided Writing Letters for Establishing/Maintaining
Business Relations
Unit 6E-commerce
Text A E-commerce Takes off
Text B The Finer Points of E-Mail Etiquette
Translation Translating international advertisements(2)
Guided Writing Letters for Delayed Payment
Unit 7Teaching Kids
Text A Children Need to Play,Not Compete
Text B Return to Tendrness
Translation Translating keywords in business contract
Cuided Writing Letters of Notice
Unit 8Economy
Text A Why the War against Tettor Will Boost the Economy
Text B Yes or No:A Debate
Translation Translating business contract
Guided Writing Fax Writing
Unit 9Public Speaking
Text A The Art of Public Speaking(1)
Text B The Art of Public Speakint(2)
Translation Translating business cards
Guided Writing E-mail Writing
Unit 10Marketing
Text A Marketing
Text B Managing Your Boss
Translation Translating firm names
Guided Writing Contract