本書以話題為核心,語言技能為主線,共分8個單元,每單元由Learning Objectives,Lead-in,Embracing English,Extending Your English和Self-evaluation 5個模塊構成,在擴大閱讀量的同時對英語閱讀基本技能進行訓練。
Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What Does Corporate Culture Really Mean?
Text B Components of a Great Corporate Culture
Section C Extending Your English
I.Approaching the reading skill: Reading between the lines (理解文章字里行間的含義)1
II.Applying the reading skill: Cultural Diversity in the Workplace
III.Job skill: Reading and understanding incident and progress report (讀懂事故報告與進度報告)
Section D Self-evaluation
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A How Does a Trademark Work?
Text B Building a Strong Brand
Section C Extending Your English
I.Approaching the reading skill:Reading between the lines (理解文章字里行間的含義)2
II.Applying the reading skill: The Power of Branding
III.Job skill:Reading and understanding a travel report (讀懂差旅報告)
Section D Self-evaluation
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Forming of the Board Directors
Text B The Concept of Corporate Govemance with the Board
Section C Extending Your English
I.Approaching the reading skill: Understanding the tones (理解作者的語氣)1
II.Applying the reading skill: Should a Private Company Have a Board of Directors?
III.Job skill: Reading and understanding summaries (讀懂摘要)
Section D Self-evaluation
Unit 4 Stock Market
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Stock Market Bubble
Text B Befiavior of the Stock Market
Section C Extending Your English
I.Approaching the reading skill:Understanding the tones (理解作者的語氣) 2
II.Applying the reading skill: America's Stock Market: Better Than the Alternatives
III.Job skill: Reading and understanding advertisements (讀懂廣告)
Section D Self-evaluation
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A A Global Marketing Strategy
Text B Go West, E-Tailers!
Section C Extending Your English
I.Approaching the reading skill:Outlining the text (概括文章要點) 1
II.Applying the reading skill: Technology Helps Business Go Global
III.Job skill: Reading and understanding fliers and brochures (讀懂小廣告傳單與宣傳冊)
Section D Self-evaluation
Unit 6 Vision of the Company
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Get Employees Excited About Your Business Vision
Text B Building Your Company's Vision
Section C Extending Your English
I.Approaching the reading skill: Outlining the text (概括文章要點)2
II.Applying the reading skill: Company Vision Statement and Business Planning
III.Job skill:Reading and understanding instructions and procedure descriptions(讀懂說明書)
Section D Self-evaluation
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A The Business Geek: Not an Oxymoron
Text B Why Business Needs More Geeks?
Section C Extending Your English
I.Approaching the reading skill: Understanding the author's purpose (理解作者意圖) 1
II.Applying the reading skill: Look for the Natural Leaders Among Your Geeks
III.Job skill: Reading and understanding foreign trade documents (讀懂外貿單證)1
Section D Self-evaluation
Unit 8 Top 500
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Being a Fortune 500 Company
Text B 10% of Global 500 Produce 73% of Greenhouse Gases
Section C Extending Your English
I.Approaching the reading skill: Understanding the author's purpose (理解作者意圖)2
II.Applying the reading skill: World's 500 Largest Corporations in 2013: the ChineseAre Rising
III.Job skill: Reading and understanding foreign trade documents (讀懂外貿單證2)
Section D Self-evaluation
New Words and Expressions