《旅游英語教程》以旅游導論為框架,同時拓展旅游業知識,目的是使讀者對旅游知識有一個較全面的了解,同時關注旅游業發展的新趨勢,包括紅色旅游、鄉村旅游、會展業、環境保護和文化遺產保護等內容。在語言技能訓練方面,每個單元都涵蓋聽、說、讀、寫、譯技能的全面訓練,提供真實的語言環境,更利于讀者掌握實用技巧。《旅游英語教程》系統性強,內容新,具有較強的實用性、趣味性和時效性。
《旅游英語教程》適用于有一定英語基礎的學習者,如英語專業、旅游類專業的本科生,也適用于旅游類高職高年級的學生。
隨著社會的進步和人民生活水平的提高,世界各國都越來越重視本國旅游業的發展,由此旅游活動在世界范圍內迅猛展開。旅游業的發展不僅可以在很大程度上促進經濟的提升,同時也能在促進各國文化交流和世界和平方面起到不可估量的作用。自改革開放以來,我國旅游事業有了飛速發展,今后仍然是我國經濟發展的重要組成部分。旅游行業對高級旅游人才的供需矛盾將日趨凸顯,解決這一問題的根本出路是加強旅游高等教育。而在旅游專業的高等教育中,“旅游英語”是一門重要課程。
本書是在學生完成初級英語學習的基礎上使用的教材,目的在于既要進一步提高學生的英語水平,拓展從事旅游業必須掌握的英語專業詞匯,又要較全面地介紹旅游、旅游業方面的知識,促使他們在旅游理論知識、實際工作能力和旅游專業英語方面均得到提高。
本書特別注重旅游專業的知識性,精心選取旅游業最新內容,并以旅游導論為框架,目的是使學生對旅游知識有一個較全面的了解。例如,什么是旅游,旅游業包括哪些方面,旅游營銷及旅游對一個國家經濟、文化和社會等方面的影響等。本書同時注重學生實踐能力的培養,編寫了導游、飯店等工作的實際程序。書中的寫作部分,編入了旅游業務中常見的內容和文本形式,旨在幫助學習者得心應手地完成日常工作。本書介紹了有代表性的國內景點和與旅游有關的經濟、文化等方面的知識,對學習者特別是導游員有所幫助。作為英語教材,本書注重培養聽、說、讀、寫、譯各方面的技能。全書分為15個單元,每個單元分為四個部分,分別強調聽、說、讀、寫四大技能模塊。本書融知識性與趣味性于一體。為便于學生掌握各知識點,書中配有相應練習。
本書配有電子課件,以適應多媒體教學的需要。下載地址為:
www.tup.tsinghua.edu.cn
北京第二外國語學院研究生周陳亮和韓夢春參加了本書的編寫,在此向他們表示 感謝!
全書編寫時間倉促,錯誤遺漏在所難免,懇請讀者指正。
Unit 1 Tourism Industry and Tourists..
Part Ⅰ Listening and Speaking Passage 1 The Rise of Outbound Travelers from Mainl and China
Passage 2 Definitions
Dialog The Scrapping of One of the Countrys Three "Golden Week" Holidays
Part Ⅱ Reading
Text A Tourism
Text B UNWTO Sees a Promising Future for Rural Tourism Development in China
Exercises
Part Ⅲ Applied Writing
Writing a Business Letter
Exercises
Part Ⅳ Supplementary Reading
Tourism Still an Economic "Pillar".
Unit 2 Transportation
Part Ⅰ Listening and Speaking
Passage 1 Announcements
Passage 2 Tourism in Tibet
Dialog Booking a Plane Ticket
Part Ⅱ Reading
Text A Transportation
Text B China Southern Airlines Opens Air Link with Myanmar
Exercises
Part Ⅲ Applied Writing
Writing a Memorandum
Exercises
Part Ⅳ Supplementary Reading
Sun, Sea and Sand in Saipan
Unit 3 Hotel Accommodation
Part Ⅰ Listening and Speaking
Passage 1 Reservation for Accommodation
Passage 2 The Use of Function Rooms
Dialog Check-in Procedure
Part Ⅱ Reading
Text A Hotel Accommodation
Text B Room Types and Arrival/Departure Pattern
Exercises
Part Ⅲ Applied Writing Orientation Planning
Exercises
Part Ⅳ Supplementary Reading
The Management of Commercial
Accommodation
Unit 4 Hotel Management
Part Ⅰ Listening and Speaking Passage 1 Facts about Your Hotel
Passage 2 Restaurant Positioning
Dialog Career Development
Part Ⅱ Reading
Text A Managing Hotel Productivity and Controlling Labor Costs
Text B Food and Beverage Management
Exercises
Part Ⅲ Applied Writing Memo —— Delegating the Task
Exercises
Part Ⅳ Supplementary Reading
Managing Change
Unit 5 Travel Agents
Part Ⅰ Listening and Speaking
Passage 1 What Is a Tour?
Passage 2 World Travel
Dialog Terminal 3 at Beijing Airport in Use This March
Part Ⅱ Reading
Text A Package Tours
Text B China International Travel Service
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Request
Exercises
Part Ⅳ Supplementary Reading
UN Chief Full of Praise for Beijing
Unit 6 Tour Guides
Part Ⅰ Listening and Speaking
Passage 1 Escorted Tours
Passage 2 Preparation before Taking a Tour Dialog Talking about the Itinerary
Part Ⅱ Reading
Text A Being a Good Tour Guide
Text B Distinct Individuals
Exercises
Part Ⅲ Applied Writing
Writing a Response to the Complaint
Exercises
Part Ⅳ Supplementary Reading
Checked Baggage Losses
Unit 7 Special Interest Tours
Part Ⅰ Listening and Speaking
Passage 1 Special-Interest Group Travel
Passage 2 Adventure Tours Dialog Holiday-Making: Hard to Make a Decision
Part Ⅱ Reading
Text A Rural Tourism
Text B Red Tourism
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Apology
Exercises
Part Ⅳ Supplementary Reading
The Potential for Promoting Rural Tourism in China
Unit 8 Promotion
Part Ⅰ Listening and Speaking
Passage 1 Exhibition Promotion
Passage 2 Promotion
Dialog Tangjiahe Natural Reserve
Part Ⅱ Reading
Text A Creating a Marketing Plan——Design a Road Map to Guide Your Marketing
Campaign
Text B E-mail Marketing
Exercises
Part Ⅲ Applied Writing
Writing a Direct Mail Letter
Exercises
Part Ⅳ Supplementary Reading
Five Extraordinary Online Promotion
Secrets to Sky-rocket Your
Sales
Unit 9 MICE Tourism
Part Ⅰ Listening and Speaking
Passage 1 Overseas Posters Exhibition Launched
Passage 2 MICE Tourism——Guangzhou Gives Top
Priority to Developing Local Tourism Dialog World Expo 2010 Shanghai China
Part Ⅱ Reading
Text A The Growth of the Convention Industry
Text B MICE Industry Becomes New Development Trend in Viet Nams Tourism
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Invitation
Exercises
Part Ⅳ Supplementary Reading Singapore Strengthens MICE Status
Unit 10 The Social and Cultural Impact of Tourism
Part Ⅰ Listening and Speaking
Passage 1 The Cultural Impact of Tourism
Passage 2 Tourisms Effect on Local Culture Dialog The Socio-Culturai Impact of Tourism——A New Perspective
Part Ⅱ Reading
Text A Social and Cultural Impacts of Tourism
Text B Tourisms Socioeconomic
Impact Control Measures
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Reply to an Invitation
Exercises
Part Ⅳ Supplementary Reading
"Car-Free" Day
Unit 11 Ecotourism
Part Ⅰ Listening and Speaking
Passage 1 Ecotourism
Passage 2 Environmental Protection.
Dialog Ozone Layer
Part Ⅱ Reading
Text A Tourism Will Contribute to Solutions for Global ClimateChange and Poverty Challenges
Text B 2004 Nobel Peace Prize
Laureate, Professor Wangari Maathai
Exercises
Part Ⅲ Applied Writing
Writing an Announcement
Exercises
Part Ⅳ Supplementary Reading
Paulson Impressed by Green Efforts
Unit 12 Conservation of Cultural Heritage
Part Ⅰ Listening and Speaking
Passage 1 Michigan Alliance for the Conservation of Cultural Heritage
Passage 2 Conference of Conserving
Michigans Cultural Heritage in the 21 st Century Dialog The Beijing Cultural Heritage Protection Center
Part Ⅱ Reading
Text A Cultural Heritage Conservation in Municipal Planning
Text B Protection of the Great Wall
Exercises
Part Ⅲ Applied Writing
Writing a Memorandum
Exercises
Part Ⅳ Supplementary Reading
Protecting the Cultural Heritage Sites of the 20th Century
Unit 13 Tourism Organizations
Part Ⅰ Listening and Speaking
Passage 1 PATA Travel Mart 2007 Opens in Bali Indonesia
Passage 2 World Tourism Day
Dialog The Chinese Olympic Committee
Part Ⅱ Reading
Text A World Tourism Organization
Text B 2007 Press Releases: PATAs CEO Challenge 2008 Confronts Climate Change
Exercises
Part Ⅲ Applied Writing
Writing a Letter of Congratulation
Exercises
Part Ⅳ Supplementary Reading 2008 Beijing Olympics Tourism Promotion in Taiwan
Unit 14 Sightseeing (1)
Part Ⅰ Listening and Speaking
Passage 1 Mount Tai —— Symbol of the Chinese Spirit
Passage 2 Huangshan
Dialog New Subways Open for the Olympics
Part Ⅱ Reading
Text A Mount Tai —— Symbol of the Chinese Spirit
Text B Guilin
Exercises
Part Ⅲ Applied Writing
Writing a Resume
Exercises
Part Ⅳ Supplementary Reading US Tours Now Open to Chinese Groups
Unit 15 Sightseeing (2)
Part Ⅰ Listening and Speaking
Passage 1 Kunming
Passage 2 Chinese Fans Dialog The Working Hours in Beijing Will Change for the Next Two Months
Part Ⅱ Reading
Text A Shilin
Text B Xian
Exercises
Part Ⅲ Applied Writing
Writing Application Letters
Exercises
Part Ⅳ Supplementary Reading
First Group to US
Keys
harter flights from Shanghai to Saipan, the largest island and capital of the United StatesCommonwealth of the Northern Mariana Islands, resumed on Friday after a three-monthsuspension. Each Monday and Friday, tourists can fly straight from Shanghai to Saipan. To furtherdevelop the China market, discussions on two additional flights from July 15 are undergoing. The charter flights between Shanghai and Saipan have been operating for the past three years.These are carried out by Century Tours and Tinian Dynasty Holiday with China Eastern Airlines. As an American tourist destination, the Northern Mariana Islands (Saipan, Tinian and Rota)received the Approved Destination Status from the China National Tourism Administration at theend of 2004. Over the past few years, the seaside resort has begun to attract an increasing numberof Chinese tourists. "The number of visitors from China to the Northern Mariana Islands is growing very fast. Atotal of 39,253 visitors came in 2006, an increase of 19.24 percent over 2005," said Emma S.Villagomez of the Marianas Visitors Authority, "Our resumed Shanghai-Saipan flight willpossibly double the number, which means we will receive more Chinese tourists this year thanever before. In addition, the Beijing-Saipan flight will also resume soon."