本書素材以商務材料為主，內容涵蓋商務工作所涉及的日常交際、涉外活動和涉外業務等常見場景，以功能用途劃分。全書共設有16個單元，內容主要涉及辦公、商務旅行、商務接待、商務會談、商務會議、展覽展會、求職面試、公司與產品、商標與專利、商品的詢價、報盤、討價還價、支付、包裝與運輸、保險、市場營銷、銷售談判、合約簽訂、投訴索賠等方面。本書可以滿足高職高專院校商務英語、國際貿易、國際商務等相關專業的大學生、從事國際商務工作的外經貿從業人員、外事人員以及廣大英語愛好者的需要。
本書適用于高職高專商務英語、經貿、市場營銷等專業的學習。
再 版 前 言
《商務英語口語》自2010年3月出版后，受到用戶的廣泛好評，也有不少專家和讀者提出了寶貴建議。為了更好地發揮和完善教材的作用，我們對全書內容進行了修訂和補充更新。
修訂后的《商務英語口語》的素材仍以商務材料為主，內容上涵蓋了商務工作所涉及的日常交際、涉外活動及涉外業務等常見場景，以功能用途劃分。全書共設有16個單元，內容主要涉及辦公、商務旅行、商務接待、商務會談、商務會議、展覽展會、求職面試、公司與產品、商標與專利、商品的詢價、報盤、討價還價、支付、包裝與運輸、保險、市場營銷、銷售談判、合約簽訂、投訴索賠等方面。每個單元圍繞一個主題展開，根據相應目標設置，力求系統地將背景知識、功能型對話及練習、知識點講解、擴展練習、相關信息、思維拓展、模擬場景對話等內容聯系起來。
本書再版時，對原版板塊式結構進行了有效整合和更新。首先，增加了熱身練習，類型多樣、難度適中的任務使學生能夠在接觸本單元語言知識前對專業內容有基本了解。其次，為更加突出材料的實用性，對原有對話進行了部分改編和更新，并加入了場景介紹，使學習者更易理解對話中的角色關系和各自訴求。此外，對原有的拓展練習部分進行了整合，結構更緊湊。其中Role-play部分的驅動型任務，角色的任務指令更加明確，使學生對于任務要求更加明了。本書還配有所有對話的音頻文件，可用作聽力材料輔助及教學使用。
本教材由房玉靖、梁晶擔任主編，姚穎、鄧莉潔任副主編。
由于編者水平所限，書中難免有不足之處，敬請讀者指正。
編 者
第1版前言
在經濟全球化進程不斷加快的今天，我國改革開放進入了快速和縱深發展期，國際商務活動和經濟技術的交流也日益頻繁。高職高專院校商務英語專業的學生不僅需要具備熟練的英語技能，還必須具有良好的溝通技巧和嫻熟的實踐能力，才能適應當代商務領域各項工作的需要。《商務英語口語》是一本以交際功能和中心話題為綱要編寫的口語教材。本書注重把學生置于多元文化背景之中，提供真實的語言環境和標準的語言范例，強調知識性、信息性、實用性和功能性，引導學生積極主動地進行口語練習，擴展學生用英語進行交流的綜合能力。本書可以滿足高職高專院校商務英語、國際貿易、國際商務等相關專業的大學生、從事國際商務工作的外經貿從業人員、外事人員以及廣大英語愛好者的需要。
“商務英語口語”課程是根據高職高專商務英語專業學生需要開設的一門職業基礎必修課程，同時也是一門語言技能訓練課。教育部頒布的《高職高專教育英語課程教學基本要求》中，強調打好語言基礎，要求語言基本訓練和語言應用能力并重。本書的特點在于遵循知識與實踐相結合的原則，強化對學生英語聽說應用能力的訓練，為培養具備較強英語基礎技能和一定的商務貿易、商務談判和企業管理的綜合技能，適應現代各類經貿活動要求的高級應用型專門人才打下堅實的基礎。
本書的素材以商務材料為主，內容上涵蓋商務工作所涉及的日常交際、涉外活動及涉外業務等常見場景，以功能用途劃分。全書共設有16個單元，內容主要涉及辦公、商務旅行、商務接待、商務會談、商務會議、展覽展會、求職面試、公司與產品、商標與專利、商品的詢價、報盤、討價還價、支付、包裝與運輸、保險、市場營銷、銷售談判、合約簽訂、投訴索賠等方面。
本書的板塊式結構安排，系統地將背景知識、功能型對話及練習、知識點講解、擴展練習、相關信息、思維拓展等內容聯系起來。每個單元圍繞一個主題展開，其中又包含3～4個學習目標，根據每個目標設置相關內容的對話范例、注釋、句型及針對性訓練，另外還設置了整個單元的語言重點，其中Unit 1～8語言重點部分主要是分模塊的功能句型，Unit 9～16由于涉及的內容專業性較強，所以包括貿易術語或專業術語加功能句型兩部分，便于學生靈活掌握和運用。本書信息量大，實用性強，注重激發學生積極參與口語活動的興趣，培養學生對商務交際文化差異的敏感性；突出教師與學生以及學生之間互動協作的重要性，啟發學生的想象力和創造力，從而能夠得體地使用工作交際用語，是廣大商務英語學習者的必備參考書。
本書由房玉靖擔任主編，參加編寫的有房玉靖、劉玉玲、梁晶、姚穎。本書的編寫得到清華大學出版社的大力支持，在此表示衷心的感謝。
Unit 1 Office Work 1
Unit 2 Business Travel 19
Unit 3 Client Receptio 39
Unit 4 Companies and Products 55
Unit 5 Marketing 71
Unit 6 Meetings 89
Unit 7 Recruitment 109
Unit 8 Trade Fairs 127
Unit 9 Inquiries and Offers 145
Unit 10 Counter Offers and Orders 161
Unit 11 Packaging and Shipment 179
Unit 12 Payment 199
Unit 13 Insurance 219
Unit 14 Conclusioof Business 235
Unit 15 Trademark, Patent, and Intellectual Property Rights 253
Unit 16 Complaints, Claims and Settlement 271
Unit 1 Office Work
Learning Objectives
Ithis unit, you will learhow to:
* Talk othe phone
* Make & change appointments/arrangements
* Talk with associates
Background Information
General office skills may include answering phones, faxing, basic puter skills, as well as customer service skills. Effective municatioconcerning these skills at workplace is extremely important to smooth and efficient business operation. Workplace municatiois mainly of two types: verbal municatio(such as meetings, phone calls, speech, one to one feedbacks, etc.), and non-verbal municatio(such as writteor printed emails, etc.). Communicatioat workplace should be clear, concise and specific. Iaddition, there should be effective use of body language at workplace. Good municatioskills will help to establish a better working relationship. Poor workplace municatioskills will have negative effects obusiness relationships and may result idecreased productivity.
Starting Up
Read the following tips and decide which are DOS (?) and which are DON’TS ((). Compare your answers with a partner’s and explaiyour choices.
Wheyou answer the phone ithe office …
( pick it up after the first ring
( pick it up after three or more rings
( immediately ask who is calling and what they want
( say your owname
( say your pany name and/or department
( just say ‘Hello?’
( have a pencil and paper ready so that you catake notes
( try to sound friendly and helpful
( speak quickly so that the call is sooover
( speak clearly and slowly
( smile
( use the speaker phone
Oral Workshop
A. Talking othe Phone
Dialogue 1 – Asking to speak to someone
Diana is making a call to Mr. Browof Deep Blue Office Supply.
Operator: Good morning, Deep Blue Office Supply.
Diana: This is Diana Wong from MAP Advertising. I’d like to speak to Mr. Brown, please.
Operator: Is that Michael Browor Tony Brown?
Diana: I’m not sure. I want to talk to someone about the maintenance of laser printers.
Operator: Theyou need to speak to Tony Brown. He’s with After Sales Department. I’ll put you through.
Diana: Thank you.
Mr. Brown: Hello, Tony Brown.
Diana: Hello, Mr. Brown. This is Diana Wong from MAP Advertising. I called last week about the laser printer.
Mr. Brown: Sorry, cayou spell your name, please?
Diana: It’s W-O-N-G. Diana Wong, from MAP Advertising.
Mr. Brown: Oh, yes. I remember.
Diana: We bought 5 laser printers from you two weeks ago, but one of them doesn’t seem to work properly, and we also have some questions omaintenance. So I’m calling to see whether it’s possible for you to send someone to help.
Mr. Brown: All right. Would tomorrow suit you?
Diana: That’ll be great. I’m ithe office all day.
Mr. Brown: So I’ll send over aengineer around 10:00 ithe morning.
Diana: Thank you very much, Mr. Brown.
Dialogue 2 – Leaving and taking messages
Peter Jacksoof FBJ Marketing wants to speak to Paul Richards of BIG Supermarket. At the first attempt, he dials the wrong number. At the second attempt, Sara Lee, Paul’s secretary answers the phone.
Andy: Hello, Marketing Department. CaI help you?
Peter: Hello. May I speak to Paul Richards, please?
Andy: I’m sorry. You’ve got the wrong number. But he does work here.?I’ll try and put you through.?Ifuture his direct number is 5558770.
Peter: Didn’t I dial that?
Andy: No, you rang 5558790.
Peter: Oh, sorry to have troubled you.
Andy: No problem.?Hang oa moment and I’ll put you through to Paul’s extension.
Peter: Thanks.
Sara: Good morning, Paul Richards’ office, Sara Lee speaking.
Peter: Oh, hi. This is Peter Jacksofrom FBJ Marketing. Could I speak to Paul, please?
Sara: I’m afraid Paul is oa training course.
Peter: Do you know whehe’ll be back?
Sara: I’m afraid he won’t be back until tomorrow, but if it’s urgent I caget a message to him this afternoon.
Peter: I’d really appreciate that. Could you tell him I called because I need to check the budget for supermarket promotiothis ing weekend?
Sara: OK. You’d like to check the budget for supermarket promotiothis weekend.
Peter: That’s right.
Sara: I’m afraid I didn’t catch your name.
Peter: It’s Peter Jacksofrom FBJ Marketing.
Sara: Thank you, Mr. Jackson. I’ll make sure he gets the message this afternoon.
Peter: Thank you very much.
Sara: You’re wele. Goodbye.
Peter: Bye.
……
新書資訊