《電子商務英語(第2版)》在編寫的過程中突出強調讀者對于專業文獻的各方面的應用能力,安排時文閱讀技巧、時文翻譯技巧、商務電郵寫作和工作場景用語等內容。《電子商務英語(第2版)》分10個單元,共20篇課文和10篇閱讀材料,內容涉及電子商務概述、電子商務的交易模式、電子商務安全技術、電子商務網上支付、電子商務物流管理、電子商務的系統實施、網絡營銷和電子商務的行業應用等10個方面,力求在向讀者提供豐富的電子商務英語詞匯及閱讀資料的同時,向讀者介紹目前電子商務運營的各個環節、內容以及未來的發展動向。
《電子商務英語(第2版)》可作為高職高專院校電子商務、物流專業和金融管理等專業的教材,也可作為從事電子商務人員及其他自學者的學習用書。
精選閱讀文章 提供參考譯文 配有考試樣卷及答案 在編寫過程中,編者以電子商務與網絡技術為背景,針對高職高專的教學特點,參考了大量的國內外電子商務類的書籍,精心組織,合理選材。 在編排上,每一個單元圍繞一個主題,分TextA和TextB兩篇課文進行闡述,并配有該單元的學習指南,每個單元都有詳細注釋、課后習題和參考譯文,為課堂教學和自學提供了方便。《電子商務英語(第2版)》在編寫的過程中突出強調了學習者對于專業文獻各方面的應用能力,安排了時文閱讀技15、時文翻譯技15、商務電郵寫作和工作場景用語等。此外,為了滿足學習者的可持續性技能的發展,教材在每一單元后還安排了自學環節,以供學習者進行自主測試,《電子商務英語(第2版)》系統地收集了全球電子商務網站集錦、電子商務常用詞匯和部分的屏幕英語。為了學習方便,《電子商務英語(第2版)》提供了課文的參考譯文。需要說明的是,筆者在翻譯時,考慮到讀者學習的需要,盡量采用直譯的方式,以保持譯文與原文結構的一致性。此外,《電子商務英語(第2版)》還配有時文閱讀、考試樣卷及答案、書中習題參考答案,讀者可登錄人民郵電出版社教學服務與資源網免費下載。建議《電子商務英語(第2版)》的教學在一個學期內完成。如果本課程的教學計劃為64課時,教師可以充分地講解每一個單元的TextA和TextB及后續的技能訓練。如果本課程的教學計劃為32課時,教師可以重點講解每一個單元的TextA及后續的技能訓J練,TextB可作為學習者課后自主學習的材料。
電子商務是一門新興學科。它的特點是信息技術加商務管理,涉及面極廣,對信息基礎設施、法律體系提出了更高的要求。如果沒有專業人才,這一切將無法實現。由于諸多原因,國際上最通用的語言仍是英語。而互聯網的普及,更加強了英語作為跨文化交流的地位。為了更好地迎接電子商務的挑戰,要求相關的專業人才必須具備較高的專業英語水平。
在編寫過程中,編者以電子商務與網絡技術為背景,針對高職高專的教學特點,參考了大量的國內外電子商務類的書籍,精心組織,合理選材。全書有如下特點。
在編排上,每一個單元圍繞一個主題,分TextA和TextB兩篇課文進行闡述,并配有該單元的學習指南,每個單元都有詳細注釋、課后習題和參考譯文,為課堂教學和自學提供了方便。
本書在編寫的過程中突出強調了學習者對于專業文獻的各方面的應用能力,安排了時文閱讀技巧、時文翻譯技巧、商務電郵寫作和工作場景用語等。此外,為了滿足學習者的可持續性技能的發展,教材在每一單元后還安排了自學環節以供學習者進行自主測試。
本書系統地收集了全球電子商務網站集錦、電子商務常用詞匯和部分的屏幕英語。
為了學習方便,本書提供了課文的參考譯文。需要說明的是,筆者在翻譯時,考慮到讀者學習的需要,盡量采用直譯的方式,以保持譯文與原文結構的一致性。
Unit One Electronic Commerce Summary
Text A Electronic Commerce(EC) Theory
Text B Technological Platform of E-commerce
Skills of Understanding找出主題句,確定中心思想
Skills of Translation根據上下文/邏輯關系確定詞義
Skills of Business E-mail Writing回復工作邀請信
Skills of Oral Language in Working Condition第一天上班報到
Self-study Projecting the Economic Impact of the Internet
Unit Two Trading Modes of E-commerce
Text A Understanding B2C E-commerce
Text B What is B2B?
Skills of Understanding尋找重要事實和論據
Skills of Translation詞類轉換譯法
Skills of Business E-mail Writing求助信
Skills of Oral Language in Working Condition同事之間
Self-study Know Something About B2C E-commerce
Unit Three Security Technologies of E-commerce(Part One)
Text A Secure Electronic Transaction
Text B Security Techniques
Skills of Understanding猜測詞義
Skills of Translation詞的增減
Skills of Business E-mail Writing邀請信
Skills of Oral Language in Working Condition愉快地工作
Self-study Internet and EB Security
Unit Four Security Technologies of E-commerce(Part Two)
Text A Firewall
Text B Computing System Security Measures
Skills of Understanding推理和判斷
Skills of Translation正反譯與反正譯
Skills of Business E-mail Writing電話記錄
Skills of Oral Language in Working Condition工作中的解決之道
Self-study Achieving Electronic Privacy
Unit Five Payment of E-commerce on Net(Part One)
Text A Electronic Systems of Payments
Text B Electronic Payment & Taxation
Skills of Understanding確定作者的觀點和態度
Skills of Translation分譯與合譯
Skills of Business E-mail Writing給顧客寫郵件
Skills of Oral Language in Working Condition顧客就是上帝
Self-study Why isn't E-cash a common currency?
Unit Six Payment of E-commerce on Net(Part Two)
Text A The SET Protocol
Text B E-money
Skills of Understanding閱讀理解考查的重點
Skills of Translation被動句型的翻譯
Skills of Business E-mail Writing用郵件進行預訂
Skills of Oral Language in Working Condition預訂
Self-study Some Issues About E-commerce Payments
Unit Seven Logistics Management of E-commerce
Text A Logistics in Electronic Commerce
Text B Green Logistics
Skills of Understanding提高閱讀理解的幾個注意點
Skills of Translation定語從句的翻譯
Skills of Business E-mail Writing用郵件發起邀約
Skills of Oral Language in Working Condition Get It Running順利運行
Self-study Logistics automation
Unit Eight Implementation of the E-commerce System
Text A The ABCs of ERP
Text B What is CRM?
Skills of Understanding英語閱讀技巧(著名新東方英語培訓中心)
Skills of Translation倍數的譯法
Skills of Business E-mail Writing用郵件邀約共進晚餐
Skills of Oral Language in Working Condition At A Restaurant餐宴用語
Self-study Evaluating the Performances of E-commerce Systems
Unit Nine Network Marketing
Text A Web Marketing Strategies
Text B Overview of Electronic Marketing Structure
Skills of Understanding閱讀理解題型介紹
Skills of Translation長句的翻譯
Skills of Business E-mail Writing顧客意見反饋信
Skills of Oral Language in Working Condition下班之后
Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM)
Unit Ten Industry Applications of E-commerce
Text A The Impact of EC on the Travel Industry
Text B Advertising of E-commerce
Skills of Understanding影響閱讀速度的幾個障礙點
Skills of Translation常見的計算機英語及縮寫
Skills of Business E-mail Writing書寫簡單的通知
Skills of Oral Language in Working Condition技術會議
Self-study Electronic Publishing: Assessing Opportunities and Risks
附錄1 譯文
附錄2 總詞匯表
附錄3 常用電子商務詞匯表
附錄4 屏幕英語
附錄5 考試樣卷
附錄6 電子商務網站集錦
Bibliography
For much of history, encryption algorithms were symmetrical, which means that the same key wasused to both encrypt and decrypt a message. This means that the sender and receiver had to agree inadvance on the key. Symmetrical key encryption is also called private key encryption. There are a widevariety of symmetrical encryption algorithms. The most widely used symmetrical encryption algorithmwas the DES, which was sanctioned by the National Institute of Standards and Technology (NIST) foruse with unclassified government documents. The DES employed 56-bit keys. While DES is still used,other algorithms have been invented because of its susceptibility to brute force attack. For example, RC2,RC4, and RC5 are a series of encryption algorithms invented by RSA Data Security. Their keys range inlength up to 2,048 bits. One difficulty with symmetrical or private key encryption is that many Internet messages are sentbetween people who have never met. Another difficulty is that web servers are accessible to manypeople. If a server's private key is distributed to thousands of users, there is no way that the key willremain secret for long. For these reasons, a new type of algorithm, called public key encryption, wasinvented in 1976 by Whitfield Diffie and Martin Hellman.
……