《普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材:商務(wù)英語(yǔ)函電(第2版)》是省級(jí)精品課程“外貿(mào)英語(yǔ)函電”的配套教材,是根據(jù)高等職業(yè)教育“強(qiáng)化技能,貼近崗位”的特點(diǎn)和要求,在第1版基礎(chǔ)上修訂而成的。本書(shū)內(nèi)容涵蓋商務(wù)書(shū)信基礎(chǔ)知識(shí)以及建立業(yè)務(wù)關(guān)系、商務(wù)談判、訂立合同、付款方式、包裝、保險(xiǎn)、裝運(yùn)、投訴和索賠等外貿(mào)業(yè)務(wù)流程。每章涉及一個(gè)外貿(mào)行業(yè),遵循了“應(yīng)用性原則”,突出了外貿(mào)信函技能的訓(xùn)練。每章包括學(xué)習(xí)目標(biāo)、背景知識(shí)、案例分析(常用短語(yǔ)和典型例句、樣信)、小技巧、補(bǔ)充閱讀、常犯錯(cuò)誤、生詞表、行業(yè)詞匯、信函注釋及練習(xí)等10個(gè)部分。
《普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材:商務(wù)英語(yǔ)函電(第2版)》可作為高等職業(yè)院校商務(wù)英語(yǔ)、國(guó)際貿(mào)易等相關(guān)專(zhuān)業(yè)的教材,也可作為在職人員的培訓(xùn)用書(shū),還可作為成人高校學(xué)生的自學(xué)用書(shū)。
第2版前言
Chapter 1 Fundamentals of Business Communication
1.1 Letter
1.2 Fax
1.3 E-mail
1.4 Other Commonly Used Methods of Communication
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Garments
Exercises
Chapter 2 Establishing Business Relations
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Toys
Notes to Text
Exercises
Chapter 3 Business Negotiation
Part 1 Enquiries and Replies
Part 2 Offers
Part 3 Counter Offers and Re-counter Offers
Part 4 Acceptance
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Arts &Crafts
Notes to Text
Exercises
Chapter 4 Signing a Contract
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Electrical Appliances
Notes to Text
Exercises
Chapter 5 Terms of Payment
Part 1 Payment
Part 2 Urging Establishment of L/C
Part 3 L/C Amendment and Extension
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Mechanic Products
Notes to Text
Exercises
Chapter 6 Packing
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Electronics
Notes to Text
Exercises
Chapter 7 Insurance
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Lights
Notes to Text
Exercises
Chapter 8 Shipment
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Mould Products
Notes to Text
Exercises
Chapter 9 Complaints and Claims
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Chemical Products
Notes to Text
Exercises
附錄
附錄A Frequently Used Country and Area Codes
附錄B Commonly Used Telex Abbreviations
附錄C Expressions Commonly Used in Telex
參考文獻(xiàn)