《商務英語基礎教程》的編寫本著“以應用為目的、以實用為主、以夠用為度”的思想,以服務為宗旨,以就業為導向,將英語語言能力的培養和商務知識學習緊密聯系在一起。
前言
Compulsory Part
Unit One Business Etiquette
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Two Establishment and Development of Business Relations
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Three Companies / Factories and Products
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Four Price Negotiation
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Five Complaints / Claims and Settlement
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Optional Part
Unit Six At the Store
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Seven At the Supermarket
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Eight At the Trade Fair
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Nine The Creation of Marketing
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Ten E-Payment in E-Commerce
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Eleven Logistics Operation
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
附錄
附錄A 練習答案及參考譯文
附錄B 貿易術語中英文對照表
參考文獻