国产91青青成人a在线/在线视频成人/aaa成人永久在线观看视频/深夜草莓视频app

　　本教材涉及國際貿易實務各個環節及相關商務活動中商務英文函電的寫作指導、商務談判的實踐技巧，兼顧商務談判中的背景知識與文化提示。教材充分體現“任務引領、實踐導向”的課程設計思想，突出外貿業務流程中遇到的現實問題、操作要點及解決方法與技巧，通過實際案例、情景模擬和課后拓展等多種手段，把語言訓練與貿易實務融為一體，使學生在模擬外貿業務活動中提高其商務英文書面表達能力，掌握商務談判實踐技巧，強化外貿業務能力，提高從事國際貿易工作的綜合素質。

構成： 本書共分為12個單元，主要圍繞國際貿易環節以及相關商務活動展開，輔以各類型的鞏固練習，并介紹了國際商務文化和禮儀基本知識。每個單元分外貿函電、商務談判對話及技巧、文化提示、補充句型、課后練習五部分。　　選材：各部分選材難度適中，兼顧材料的多樣性和語言的真實性。對商務談判中的文化沖擊提供較為詳細的說明，在提高學生讀寫能力的同時，注重綜合文化素養和跨文化交際能力的培養。　　內容： 提供形式多樣的練習和詳細的詞匯注解。練習既有常見的選擇題、填空題、英漢互譯，也有讓學生自主發揮的主觀題。各部分的詞匯注解既包括外貿專業詞匯，又包括四六級的核心詞匯。　　形式： 教材版面生動，注重內容多樣性、實用性，并提供練習答案和聽力錄音光盤。

Preface
Contents
Unit 1 Introduction to Business Correspondence andHegotiations
Introduction
Objectives
Part One Principles of Business Correspondence.
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter

Preface
Contents

Unit 1 Introduction to Business Correspondence andHegotiations
Introduction
Objectives
Part One Principles of Business Correspondence.
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises

Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Lea fiets and Advertisements
Part Five Exercises

Unit 3 Inquiry and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 4 Offer and Counter-otter
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 5 Order and Confirmation
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 6 Quantity and Quality
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 7 Packing and Shipment
Introduction
Objectives
……

Unit 8 Commission and Payment
Unit 9 Complaints, Claims and Adjustments
Unit 10 Insurance and Arbitration
Unit 11 Requesting and Confirming a Service
Unit 12 Office Business Correspondence

Appendixes
References