本書主要從供給與需求、企業行為與產業組織、長期經濟增長與短期經濟波動以及宏觀經濟政策等角度深入淺出地講述了經濟學的基本原理。以最淺顯易懂的方式闡釋了經濟學最基本的思想, 強調經濟學原理的應用和政策分析。書中還提供了大量案例, 以說明經濟學原理在現實經濟生活中的應用。
"Economics is a study of mankind in the ordinary business of life." So wrote Alfred Marshall， the great 19th-century economist， in his textbook， Principles of Economics. Although we have learned much about the economy since Marshall's time， this definition of economics is as true today as it was in 1890， when the first edition of his text was published.
Why should you， as a student at the beginning of the 21st century， embark on the study of economics? There are three reasons.
The first reason to study economics is that it will help you understand the world in which you live. There are many questions about the economy that might spark your curiosity. Why are apartments so hard to find in New York City? Why do airlines charge less for a round-trip ticket if the traveler stays over a Saturday night? Why is Johnny Depp paid so much to star in movies? Why are living standards so meager in many African countries? Why do some countries have high rates of inflation while others have stable prices? Why are jobs easy to find in some years and hard to find in others? These are just a few of the questions that a course in economics will help you answer.
The second reason to study economics is that it will make you a more astute participant in the economy. As you go about your life， you make many economic decisions. While you are a student， you decide how many years to stay in school. Once you take a job， you decide how much of your income to spend， how much to save， and how to invest your savings. Someday you may find yourself running a small business or a large corporation， and you will decide what prices to charge for your products. The insights developed in the coming chapters will give you a new perspective on how best to make these decisions. Studying economics will not by itself make you rich， but it will give you some tools that may help in that endeavor.
The third reason to study economics is that it will give you a better understanding of both the potential and the limits of economic policy. Economic questions are always on the minds of policymakers in mayors' offices， governors' mansions， and the White House. What are the burdens associated with alternative forms of taxation? What are the effects of free trade with other countries? What is the best way to protect the environment? How does a government budget deficit affect the economy? As a voter， you help choose the policies that guide the allocation of society's resources. An understanding of economics will help you carry out that responsibility. And who knows： Perhaps someday you will end up as one of those policymakers yourself. Thus， the principles of economics can be applied in many of life's situations. Whether the future finds you reading the newspaper， running a business， or sitting in the Oval Office， you will be glad that you studied economics.
N.格雷戈里·曼昆（N.Gregory Mankiw），哈佛大學經濟學教授。作為學生，他曾在普林斯頓大學和麻省理工學院學習經濟學；作為教師，他講授過宏觀經濟學、微觀經濟學、統計學和經濟學原理。多年前他還在長灘島當過一個夏季的帆船教練。
曼昆教授是一位高產的學者和學術與政治爭論的積極參與者。他的著作發表于《美國經濟評論》（American Economic Review）、《政治經濟學雜志》（Journal of Political Economy）和《經濟學季刊》（Quarterly Journal of Economics）等學術雜志及《紐約時報》（The New York Times）、《華爾街日報》（The Wall Street Journal）等熱門報紙。曼昆教授還是美國國家經濟研究局（NBER）的研究人員，國會預算辦公室和波士頓、紐約聯邦儲備銀行的顧問，美國教育考試服務中心（ETS）經濟學先修課程考試研發委員會成員。2003-2005年，他曾擔任美國總統經濟顧問委員會主席。
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