本書系統地闡述了從創業生涯準備階段到創意設計、擬定商業模式、資源組織策略以及創建新企業或新事業的全過程，具體包括：創業基礎理論、創業生涯管理、技術創新理論、商業創意設計方法、機會評估、創業團隊建設、商業模式設計、創業計劃設計、創業資源整合策略、創建新企業和社會創業理論等。全書凸顯了通過創新實現創業的重要內容，形成了“雙創” “雙價值”教育（經濟價值和社會價值）的教材體系，旨在為國家實現“創新驅動發展” 培養大批高質量的“向善的創新型創業人才”。本書既可以滿足各類高校本科生、研究生創業知識學習的需要，也可作為各類高等職業院校的創業教材。
這是一本凸顯通過創新實現創業的經典高等教材，其形成了“雙創”（創新與創業） “雙價值”（社會價值、經濟價值）的教育體系，案例豐富、系統嚴謹地闡釋了創新與創業的全過程的互動共榮。
本書的完成先后得到了來自教育部創業教育指導委員會、南開大學創業研究中心、清華大學創業研究中心、北京航空航天大學創業研究中心等各級領導和專家多方面的指導與支持。特別是劉沁玲教授在南開大學商學院訪學期間，得到了導師張玉利教授的精心指導，南開大學創業管理研究中心成員的創業精神和學術氛圍對本人影響頗深。十多年來也得到了各級政府、省教育廳、學校在科研政策和研究基金等方面對我們教學改革和研究工作的
直接支持。各種學術會議和交流平臺，為我們的教學和研究提供了及時的學習和交流機會，使我們有能力在出版了《知識創業論》《創業學》之后，又完成了《創新與創業管理》。在此，對促進中國高校創業教育發展做出貢獻的國內外專家學者表示衷心的感謝！特別要感謝以下教授的指導和支持：
南開大學博士生導師、教育部創業教育指導委員會委員 張玉利教授
清華大學博士生導師、中國科學學與科技政策研究會理事長 曾國屏教授
清華大學博士生導師、教育部創業教育指導委員會委員 高 建教授
華中科技大學博士生導師 鐘書華教授
北京航空航天大學創業教育中心主任 張 林教授
劉沁玲
2016年6月6日
第一章 創業導論 / 1
第一節 創業型經濟的特征及發展 ····················································1
第二節 創業文化的特征及功能 ·····················································11
第三節 創業教育的興起與發展 ·····················································15
第二章 創業的基本理論 / 26
第一節 創業的含義及相關問題 ·····················································26
第二節 創業模型與創業過程 ························································33
第三節 創業的基本類型 ······························································38
第三章 創業生涯管理 / 51
第一節 創業者與創業動機 ···························································51
第二節 創業技能培養 ·································································58
第三節 創業生涯設計 ·································································63
第四章 技術創新管理 / 72
第一節 技術創新基礎理論 ···························································72
第二節 技術創新管理框架 ···························································83
第三節 知識產權保護 ·································································90
第五章商業創意設計 / 101 第一節商業創意與創意產業 ·······················································102 第二節創新原理與創意來源 ·······················································109 第三節商業創意設計的方法 ·······················································114
第六章創業機會評估 / 125 第一節創業機會的概念及特點 ····················································126 第二節創業機會的識別及來源 ····················································129 第三節創業機會的評價及篩選 ····················································135
第七章創業團隊建設 / 149 第一節團隊及類型 ···································································149 第二節創業團隊及其作用 ··························································156 第三節創業團隊構建和優化發展 ·················································166
第八章商業模式設計 / 176 第一節商業模式的基本問題 ·······················································176 第二節商業模式的邏輯 ·····························································182 第三節商業模式設計 ································································184 第四節商業模式創新 ································································191 第五節商業模式畫布 ································································196
第九章創業計劃設計 / 204 第一節創業計劃概述 ································································205 第二節創業計劃書的結構及內容 ················································209 第三節創業計劃書的自查和評價 ·················································220
第十章創業資源整合策略 / 236 第一節創業資源整合概述 ··························································236 第二節創業融資難題與融資知識準備 ···········································244 第三節創業融資難題的破解策略 ·················································257
第十一章創建新企業 / 272 第一節法定的企業組織形式 ·······················································273 第二節公司注冊地選擇 ·····························································278 第三節創辦新企業一般流程 ·······················································284
第十二章社會創業 / 295 第一節社會創業的概念、特征和形式 ···········································295 第二節社會創業的過程 ·····························································301 第三節國內外社會創業的實踐 ····················································309 第四節社會創業與高校的創業教育 ··············································315
參考文獻 / 322
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