面臨全球環(huán)境的不斷惡化、資源的日漸短缺，對(duì)于作為人類生產(chǎn)活動(dòng)主體的企業(yè)，在追求自身利益最大化的同時(shí)也要應(yīng)對(duì)環(huán)境保護(hù)和滿足外部的綠色需求，在此背景下，綠色戰(zhàn)略成為企業(yè)管理發(fā)展的一種新趨勢(shì)，已經(jīng)引起政府、學(xué)界和企業(yè)的廣泛關(guān)注。企業(yè)必須對(duì)外部環(huán)境的變化做出反應(yīng)，履行自身的社會(huì)責(zé)任。然而，如果綠色戰(zhàn)略僅僅作為企業(yè)被動(dòng)地應(yīng)對(duì)政府或行業(yè)環(huán)境管制的權(quán)益之計(jì)，那么企業(yè)為減少污染、保護(hù)環(huán)境所做出的種種措施和努力只能徒增生產(chǎn)經(jīng)營(yíng)成本，對(duì)企業(yè)的可持續(xù)發(fā)展和提升競(jìng)爭(zhēng)優(yōu)勢(shì)并無益處。因此，企業(yè)必須采取可持續(xù)發(fā)展的綠色戰(zhàn)略，在制定企業(yè)戰(zhàn)略時(shí)主動(dòng)考慮環(huán)境要素，根據(jù)綠色戰(zhàn)略選擇機(jī)制制定相應(yīng)的戰(zhàn)略，并將綠色戰(zhàn)略視為企業(yè)獲取競(jìng)爭(zhēng)優(yōu)勢(shì)，維持可持續(xù)發(fā)展的重要途徑。陳建成、劉雯雯、杜德斌編著的《綠色戰(zhàn)略(企業(yè)持續(xù)發(fā)展之路)》既是培養(yǎng)綠色MBA的教學(xué)參考用書，也是為那些希望了解綠色戰(zhàn)略管理理論和實(shí)踐的讀者而撰寫的前沿書目。
Foreword
前言
Chapter 1 What is a green strategy?
1.1 A green strategy fosters a common culture of awareness and action
1.2 A green strategy facilitates decisions and transformation initiatives that improve the environment
1.3 Green strategies have attractive value propositions that are cost effective
1.4 Developing an enterprise-level green strategy
1.5 Summary
References
Chapter 2 Greening of the firm
2.1 "Greening of the firm" as conceptualized and understood by firms
2.2 "Greening of the firm" as a managerial agenda
2.3 "Greening of the firm" and its impact on firms' business models
2.4 "Greening of the firm" and its manifestation within firms' organization
2.5 Identification of key antecedents of successful green firms Foreword
前言
Chapter 1 What is a green strategy?
1.1 A green strategy fosters a common culture of awareness and action
1.2 A green strategy facilitates decisions and transformation initiatives that improve the environment
1.3 Green strategies have attractive value propositions that are cost effective
1.4 Developing an enterprise-level green strategy
1.5 Summary
References
Chapter 2 Greening of the firm
2.1 "Greening of the firm" as conceptualized and understood by firms
2.2 "Greening of the firm" as a managerial agenda
2.3 "Greening of the firm" and its impact on firms' business models
2.4 "Greening of the firm" and its manifestation within firms' organization
2.5 Identification of key antecedents of successful green firms
2.6 Summary
References
Chapter 3 Sustainability: the missing ingredient in strategy
3.1 What is sustainability in a business context?
3.2 Vision
3.3 Strategic decision-making process
3.4 Strategy content: corporate, business and functional levels
3.5 Organizational culture
3.6 Sustainability initiatives: economic, social and environmental
3.7 Summary
References
Chapter 4 Integrating corporate sustainability and strategy for business performance
4.1 The firm as the unit of inquiry into sustainable development
4.2 Sustainable development and changing perspectives on the role of business
4.3 Sustainable development and business's new realities
4.4 The pressure to learn anew "what works"
4.5 Incorporating sustainability into business strategy
4.6 The significance of corporate sustainability as a strategic capability for the developing world
4.7 Summary
References
Chapter 5 The pivotal roles of corporate environmental responsibility
5.1 Background
5.2 Factors of CER
5.3 Barriers to CER
5.4 Benefits of CER
5.5 Summary
References
Chapter 6 Designing green strategies for sustainable effectiveness
6.1 Sustainable effectiveness
6.2 Companies with Green Strategies leading the way
6.3 The organizational design challenge
6.4 Summary
References
Chapter 7 Implementing a green strategy through a sustainability model
7.1 Theory
7.2 The sustainable activity model
7.3 How to use the model
7.4 Sustaining activities
7.5 Product-focused activities
7.6 Summary
References
Chapter 8 Sustainability leadership: from strategy to results
8.1 The need for a comprehensive sustainability framework
8.2 Workforce engagement : the core construct in the context of corporate sustainability
8.3 Macro-components of green leadership
8.4 Micro-components of green leadership
8.5 The outcomes of workforce engagement
8.6 Enhancing workforce engagement : the role of trust
8.7 Summary
References
Chapter 9 Strategic innovation for sustainability
9.1 Step-by-step innovation in products, services and processes
9.2 Radical innovation in processes and value chains
9.3 Game-changing systemic innovation
9.4 How to reap the benefits
9.5 Summary
References
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