本教材采用情景模擬的編寫方式，以一個大學畢業(yè)生在外貿公司學徒的過程為主線，以外貿業(yè)務員崗位技能為導向，以外貿業(yè)務處理為任務驅動方式，以師徒對話、溝通函電撰寫為表現(xiàn)形式，設計外貿業(yè)務操作與英語函電內容。共包括外貿業(yè)務員崗位認知、國際貿易準備、尋找交易伙伴、探詢建立貿易關系、交易磋商、簽訂合同、履行合同、解決貿易糾紛、跨境電子商務、互聯(lián)網營銷十個模塊的內容，以滿足國際貿易手段網絡化和跨境電子商務發(fā)展對快速閱讀大量互聯(lián)網信息、在線營銷和利用跨境電子商務平臺進行國際貿易的能力要求。本教材既可作為外貿函電、跨境電子商務、互聯(lián)網營銷等專業(yè)課程的教材，也可作為相關從業(yè)人員自學的參考書。
Training Module 1 Getting to Know the Job
Task 1—1 Going into Training
Task 1—2 Having a View of Foreign Trade Business
Task 1—3 Duties of a Foreign Trade Business Clerk
Task 14 Requirements for the Foreign Trade Business Clerk
Task 1—5 Setting up Training Courses for the Apprentice
Task 1—6 Help Yourself
Task 1—7 Testing Your Improvement
Training Module 2 Preparing for Foreign Trade
Task 2—1 Going into Training
Task 2—2 Collecting Information on Merchandise
Task 2—3 Designing Catalogue
Task 2—4 Calculating Price and Making Price List
Task 2—5 Help Yourself
Task 2—6 Testing Your Improvement
Training Module 3 Seeking Potential Business Partners
Task 3—1 Going into Training
Task 3—2 The Ways to Seek Potential Business Partners
Task 33 How to Choose & Performin the Exhibition
Task 3—4 Being in the Canton Fair
Task 3—5 Help Yourself
Task 3—6 Testing Your Improvement
Training Module 4 Establishing Business Relations
Task 4—1 Going into Training
Task 4—2 Getting to know the Structure of Business Letters & Addressing Envelopes
Task 4—3 Making Foreign Trade Correspondence Effective
Task 4—4 Writing Circular Letters to Establish Business Relations
Task 4—5 Help Yourself
Task 4—6 Testing Your Improvement
Training Module 5 Entering into Sales Contracts
Task 5—1 Going into Training
Task 5—2 Inquiring and Replying
Task 5—3 Making Offers
Task 5—4 Replying to Offers
Task 5—5 Help Yourself
Task 5—6 Testing Your Improvement
Training Module 6 Signing a Sales Contract
Task 6—1 Going into Training
Task 6—2 Filling out the Contract
Task 6—3 Signing the Contract
Task 6—4 Help Yourself
Task 6—5 Testing Your Improvement
Training Module 7 Fulfilling a Contract
Task 7—1 Going into Training
Task 7—2 Starting to Fulfill Contracts
Task 7—3 Dealing with L／C Business
Task 7—4 Communicating for Shipping Requirements
Task 7—5 Arranging Shipment
Task 7—6 Communicating after Shipment
Task 7—7 Help Yourself
Task 7—8 Testing Your Improvement
Training Module 8 Resolving Disputes Arising from Foreign Trade
Task 8—1 Going into Training
Task 8—2 Resolving Disputes from Contractual Negotiations
Task 8—3 Resolving Disputes from Contractual Executions
Task 8—4 Resolving Disputes Arising from Documentary Discrepancies
Task 8—5 Help Yourself
Task 8—6 Testing Your Improvement
Training Module 9 Cross Border E—commerce
Task 9—1 Going into Training
Task 9—2 Getting to Know CBEC
Task 9—3 Escrow Service
Task 9—4 Payment Methods of CBEC
Task 9—5 Choosing a Platform for CBEC
Task 9—6 Designing a Scheme for CBEC
Task 9—7 Starting CBEC
Task 9—8 Help Yourself
Task 9—9 Testing Your Improvement
Training Module 10 Internet Marketing
Task 10—1 Going into Training
Task 10—2 Internet Marketing Overview
Task 10—3 Search Engine Marketing
Task 10—4 SNS Marketing
Task 10—5 Data—driven Marketing
Task 10—6 Help Yourself
Task 10—7 Testing Your Improvement
Postscript The Fare well
參考文獻
《外貿業(yè)務函電/高職高專經管類專業(yè)精品教材系列》：
Long： Neatness，for another thing.That means clean，without smudges，finger marks or erasures.
White： Yes，never be guilty of sending off over your signature a letter that is soiled，creased，or torn，or that is in any way marred or unsightly.Anything else？
Long： That's all I can guess.
White： The last is the layout of your typing on the sheet.Whether long or short，your letter typed should present an even，well—balanced appearance，e.g.neither crowded at the top of the page nor sitting lopsidedly on one side of it.This seems easier today because it's very convenient for us to adjust the whole layout at will with pc.
Bear in mind that wide margins make your letter more readable and inviting.So if the letter is very long，use two sheets instead of crowding it all on one.But avoid an additional sheet for only one or two concluding lines of a letter.However，very short letter looks better when they are double—spaced，with either double or triple spaces between the paragraphs.
Long： Is that all for the appearance of a letter？
White： That's all，from my view.The good appearance is attractive and helps to catch the receiver's eyes.But if the receiver can understand the meaning you expressed，be interested enough in your letter and respond accordingly depend completely on the quality of your letter.There are many criteria for good quality business letters.Here I would like to tell you with the widely accepted 7C standards.They are Completeness，Correctness，Clearness，Conciseness，Concreteness，Courtesy and Consideration.
Completeness means that your letter to be sent off should contain all the necessary information you intend to convey to the receiver.If any piece of information is lacking，the receiver will have to ask for clarification.It will not only waste time，energy and money，but also lead to unfavorable impression to the reader.
Long： Let me try the correctness.It asks for correct grammar，punctuation and spelling of words.
White： Yes，but it refers much more than that.A letter may be perfect mechanically speaking，but still it does not achieve a desired effect at times.The criteria to judge if your letter is correct are if the information you supplied is true and if the reader understands your letter as you desired.To achieve this，you should choose the right words that can most closely convey the meaning of your thoughts，provide factual information and reliable figures，and be clear about the meanings of all the trade terms and jargons you quote.Say as things are.Don't overstate or understate.
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