本書既按照管理學的基本理論框架——計劃、組織、領導和控制,又緊緊圍繞競爭優勢的五個重要因素——成本、質量、速度、創新和服務進行介紹。全書內容豐富實用,既全面介紹了管理學的基本內容,又與創新的理論進展和管理實踐密切相關;實踐性和時代感強,收錄了許多管理案例和實踐方法。既能幫助老師有效地組織教學,又能使學生或職業經理人學習到最新的理論和實踐方法。
PART ONE Foundations of Management (管理學基礎)
Chapter 1 Managing and Performing (管理和執行)
1.1 Managing in the New Competitive Landscape
].2 Managing for Competitive Advantage
1.3 The Functions of Management
].4 Management LeveIs and Skills
1.5 You and Your Career
Key Terms
Summary Of Learning Objectives
Discussion Questions
Chapter 2 The External and Internal Environments (內外部環境)
2. l The Macroenvironment
2.2 The Competitive Environment
2.3 Environmental Analysis
2.4 Responding to the Environment PART ONE Foundations of Management (管理學基礎)
Chapter 1 Managing and Performing (管理和執行)
1.1 Managing in the New Competitive Landscape
].2 Managing for Competitive Advantage
1.3 The Functions of Management
].4 Management LeveIs and Skills
1.5 You and Your Career
Key Terms
Summary Of Learning Objectives
Discussion Questions
Chapter 2 The External and Internal Environments (內外部環境)
2. l The Macroenvironment
2.2 The Competitive Environment
2.3 Environmental Analysis
2.4 Responding to the Environment
2.5 The Internal Environment of Organizations: Culture and Climate
Key Terms
Summary Of Learning Objectives
Discussion Questions
Chapter 3 Managerial Decision Making (管理決策的制定)
3.1 Characteristics of Managerial Decisions
3.2 The Stages of Decision Making
3.3 The Best Decision
3.4 Barriers to Effective Decision Making
3.5 Decision Making in Groups
3.6 Managing Group Decision Making
3.7 Organizational Decision Making
Key Terms
Summary Of Learning Objectives
Discussion Questions
PART TWO Planning: Delivering Strategic Value (計劃:傳遞戰略價值)
Chapter 4 Planning and Strategic Management (計劃戰略管理)
4.1 An Overview of Planning Fundamentals
4.2 Levels of Planning
4.3 Strategic Planning
Key Terms
Summary Of Learning Objectives
Discussion Questions……
PART THREE OrganIzing:Building A Dynamic Organization(組織建立動態組織)
PART FOUR Leading:Mobilizing Pelple(領導:激勵員工)
PART FIVE Controlling :Learning and Changing(控制:學習與變革)